Silly Bandz and Insurance, More Connected than You Think
Having a six year-old has a way of keeping you informed about things that would never normally interest you. Such is the case with Silly Bandz, created by Rob Croak in Toledo, Ohio.
The stretchy, permanently-shaped silicon bracelets come in a variety of forms and colors and have become the de facto currency on many playgrounds while also serving as a means of holding on to youth for many parent’s. Regardless of what you think of them as a fashion statement, they are the current IT accessory replacing antiquated mood rings, slap bracelets, purse dogs, scrunchies and other flavors of the year.
Want a way to drive people through your insurance agency doors? Do a free Silly Bandz giveaway for everyone who fills out a lead form, or reward new customers with kids by giving them away.
As for the insurance industry, one blogger scooped us on the Silly Bandz craze with the this fascinating entry: Silly Bandz: One Blogger’s Sociological Experiment .
